A few years ago I worked for Apple and during my time with them they stressed that their products were so good that they did not need to advertise them to sell them.
I must admit I went home after hearing that and could not remember seeing or hearing any advert for Apple products.
Now they are everywhere. Why?
Is it because the world has finally caught on and realised they can buy a better product for a fraction of the price apple charge.
When I worked for them they gave me an IPhone 6s to try out and give my opinion and then I could keep it. I already had a Samsung. My Samsung cost about half of what the IPhone would. I never used the IPhone after the trial and stuck with the Samsung, the IPhone is in a box somewhere upstairs.
Are apple so desperate that they realise people are turning to Samsung or other companies and secretly know that their products are not worth the money so they have been forced to advertise them to try and win back confidence?
Read more: Is APPLE getting desperate?