So they will release the iPhone 7 which will look like the 6. That will be 3 years they used the same shell.
Others are doing wireless charging, QHD and UHD displays, OLED tech, fast charging, storage options, VR, edge display, S-pens etc. And they come out with a new model the SE using the same shell they retired 3 years ago. They're going backwards.
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Is Apple the least innovative company?