Will it crack the international market or will it's popularity be limited to India, Bangladesh & Sri Lanka? Looking at viewing figures, over 200,000 people watched the IPL's opening game last year in the UK, the ashes received 16 million on mobile devices alone - iPad, iPhone etc. It's fair to say it's not popular in the UK.
I believe it's not shown at all in Australia due to a financial dispute, even though the 4 year contract is only worth £6m, it's almost as if they trying to flog the rights on the cheap to buy popularity.
I tried looking for the viewing figures in the USA, China, Germany & Brazil but couldn't find any.
I understand viewing figure in general are falling, can they turn this around & capture the global market?
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